The Canadian Competition Bureau has filed a lawsuit against carriers Rogers, Telus, and Bell, as well as the Canadian Wireless Telcommunications Association, for $31 million due to misleading consumers with "premium texting services" ads. The Bureau says that after a 5-month investigation, it has come to the conclusion that the carriers have been misleading with their aforementioned ads, primarily with monthly subscriptions to so-called premium products such as ringtones and games. The CWTA has responded by denying the accusations and says that the Bureau is engaging in adversarial tactics.
What Else You Need To Know
- The Bureau is suing Bell, Telus, and Rogers for $10 million each; the CWTA is being sued for $1 million.
Other sources
- Mobile Syrup
-
Rogers, Telus and Bell sued by Canadian Competition Bureau over misleading ads for “premium texting services”
According to the Bureau, systems put in place to allow customers to easily opt out of these subscription packages were not implemented or were difficult to navigate.
- iPhone In Canada Blog
-
Canadian Competition Bureau Sues Telus, Rogers & Bell Over Misleading “Premium Texting Services” Ads
The Competition Bureau is suing the three carriers for $10 million each and the CWTA for $1 million, totalling a $31 million lawsuit.
- Engadget
- Canada's Competition Bureau sues Bell, Rogers and Telus over alleged misleading advertising