Google has finally updated the Google Play Store with full Google+ integration, so from now on, users who wish to post reviews will need to do so with their actual Google+ accounts where their full names along with their profile photos can be clearly seen. This is seen as a move to reduce the amount of spam or fake reviews that seem to be posted on Play Store app pages regularly, as well as to help developers reach out to customers--i.e. those that have downloaded their apps--if they have any issues as mentioned in their own specific app reviews.
What Else You Need To Know
- At the moment, the Google+ profile integration still hasn't been rolled out completely; some user reviews are authored by "A Google User" instead of whoever wrote them based on their Google+ profile.
Other sources
Removing the anonymity that allows users to post hateful, snide, or otherwise useless comments is definitely welcome on the play store, and reflect the greater trend towards internet accountability.- Anthony Domanico, Intomobile
This move from Google will definitely help in reducing the amount of poor app reviews in the Play Store, along with Spam comments. It will also allow developers to actually reach out to people who have posted reviews.- Rajesh Pandey, Techie Buzz
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