In its latest Galaxy S III ad, Samsung tries to show that as far as smartphone technology is concerned, the next best thing is already here. In its ad, it pokes fun at Apple, the recently launched iPhone 5, and Apple fans who stand in line for hours, days, and even weeks just to be the first ones to get their hands on the latest iProduct. The fact that the video went viral goes to show that Samsung's marketing team is brilliant and put together something that a lot of people can relate to.
What Else You Need To Know
- The Samsung Galaxy S III and Apple iPhone 5 are two of the top smartphones in the world right now, with the former running the latest version of Android while the latter has iOS 6.
Other sources
Whether you’re a Samsung Galaxy S III convert or are itching to get your hands on the new iPhone 5, it’s an amusing take on the rivalry between the two companies that has had a more sour taste in recent months following a prolonged court battle between the two.- Danny Brogan, Pocket-Lint
- Apple Insider
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Samsung's latest TV ad targets iPhone 5, Apple line waiters
Samsung has again taken aim at Apple fanatics with its latest advertisement, lampooning both those who wait in line at Apple stores as well as the soon-to-be-released iPhone 5.
- Other
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iPhone 5 vs Galaxy S3 ad campaign continues with Samsung TV ad
The ad makes fun of some of the iPhone 5’s new features including the relocation of the headphone jack, the introduction of a new or the smaller dock connector that’s not compatible with current dock accessories.
- Android Community
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Samsung takes yet another jab at the iPhone 5
The commercial certainly isn’t Samsung’s worst ad campaign, since they’ve had a couple already that have blown up in their faces.
- Phone Arena
- Samsung does it again, making fun of those waiting on line for the Apple iPhone 5
- AndroidSPIN
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[Video] Samsung pokes the iPhone 5 line with new Galaxy S III commercial, more fun to be Had
It is pretty comical.
- DroidDog
- Samsung Releases New Ad, Teases iPhone Diehards
- Venture Beat
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Samsung makes fun of iPhone 5 buyers in new commercial
In the ad, iPhone 5 buyers talk about “finally getting everything we didn’t get last year.”
- FSMdotCOM
- Samsung Releases New Ad That Mocks Apple Users And The iPhone 5 [video]
- Other
- New Samsung Galaxy S III advert mocks iPhone 5 devotees (video)
- DeviceMAG
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Samsung New TV Ad Mocks Apple Fans Again [Video]
The new ads are similar to earlier ones Samsung had rolled out, mocking the iPhone fan sheep waiting at the Apple stores to get a new device.
- More...