Apple vs. Samsung: "Peer Benchmark" Admitted; $2.52-Bil. in Damages Claimed
TN

Recently admitted into evidence in the lawsuit commenced by Apple in district court in California is a 132-page document by Samsung that reveals that Samsung closely compared the iPhone with its Galaxy S smartphone. Apple has sued the Korean device-maker in more than a dozen countries on accusation that Samsung devices are copying the design of the iPhone and iPad. Samsung has downplayed Apple's new evidence in the 10-jury trial, saying that competitive analyses are routinely undertaken by companies.

Apple is seeking substantial monetary damages of $2.52 billion from its rival for unjust enrichment, lost profits and patents breached, according to court filings.

What Else You Need To Know:

- Samsung has denied Apple's accusations. It claims that it developed its own "unique" products.

Other sources

PCWorld
Typo in Expert Report Lead to Spat Between Samsung, Apple  

These figures can be found in a Summary of Apple’s Damages Calculations exhibit, that was prepared by accounting consulting firm Invotex Group. This company is specialized in calculating royalty rates for litigation. The document shows 4 damage scenarios, going from $2.47 billion to $2.88 billion, depending on Apple’s lost profits counted and patents breached. Apple also shows a table that details its patents, design patents and the products that Samsung made, infringing its property.

TN
Here’s What Kind of Money Apple Wants from Samsung  

Florian Mueller of FOSS Patents discovered last month that Apple filed for $2.525 billion in damages from the rival.

ZDNet
Apple patent trial: Samsung scrutinised iPhone to improve Galaxy UI  

In the document, obtained by AllThingsD, Samsung compares hundreds of aspects between the two devices, pointing out key differences and areas for improvement in its own product along the way.